Proforma-BPM at PPAI National Conference

During the Promotional Products Association International (PPAI) national conference and convention Mike Beckman with Proforma-BPM was invited to present a 90-minute presentation. The presentation, Anchor Your Marketing - Set Sale with Added Creativity, was based on our philosophy of providing a marketing message that will be "anchored to the minds of your clients and prospects". The presentation explained how to look beyond the obvious when preparing a message and designing the promotional poroduct(s) and print items that accompany it. By utilizing the name and/or symbolism involved in the company name, product or service you will be able to "anchor" your message in the mind of your target. The presentation was well received and we were approached after the conclusion by the Chinese Gift Consule with an offer to present to a panel in China this coming July.